Social networking is a well-known saying used to explain using online social networking sites (including, for example, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs along with other collaborative Internet forums for marketing, sales promotion, public relations and customer service etc. Businesses, whether online or traditional, are increasingly realizing that promoting their site and business through social networking is a powerful strategy that gets them links, attention and, above all, an enormous amount of quality traffic at a low cost.
Social marketing is surely an effective low-cost adjunct to conventional website promotion strategies including link exchanges, search advertising or purchasing banner and editorial ads on relevant sites; providing natural or spontaneous links to large sets of people (minus the suspicious commercial overtones of paid advertising!). This is a low-cost/high-return strategy, which many an occasion may involve only the expense of your time and energy which of hiring a freelance programmer or designer as opposed to spending huge amounts on regular internet advertising methods.
Social media marketing is normally community-specific and allows you to target a certain group of people with common interests (which would normally support your marketing objectives) without interfering with other ways of generating traffic to your website. Very importantly, social media marketing networks, by permitting user participation and something-to-one interactions (instead of sending conventional promotional messages) helps to build consumer confidence and trust, probably the most important ingredients for just about any an online success marketing programme. Such confidence and trust also allows internet marketers to make use of viral marketing strategies where their marketing messages are replicated through user-to-user contacts!
A powerful social networking strategy, apart from getting men and women to your web site, has other important secondary benefits. For example, many search engine listings give importance to the amount of incoming links a website has, while ranking it; and the great number of spontaneous links from websites of social media members really helps to boost your rankings. This can be particularly important for first time websites which may find it difficult initially to gain links through conventional means.
An interesting development in the internet marketing space associated with social media is the fact that many sites include features where companies can make profiles (Facebook, for instance, allows companies to create ‘pages’) where users can become ‘fans’ from the company; its products; services etc. As more businesses, particularly retailers, turn to the web and social networking to bolster waning sales inside the face of any global economic downturn, social media marketing sites may likely become the next major retail destination. A recent 2009 survey has indicated that companies in the united states are currently spending near to 3.5% with their marketing budgets on social media marketing and this is probably going to increase to around 13.7% within five years.
One of the biggest advantages of social networking (unlike other online strategies like seo, pay-per-click advertising etc) is that it is possible to implement; something everyone can use some effort and knowledge!
We hear a great deal that a lot of the revenue generated on the internet is through marketing and advertisements. But just how does it actually work? What are the myths as well as the facts? Would internet advertising generate enough revenue that you will have a livelihood from that? How do you strategize to help make the best from internet marketing?
For most of us, the suggestions above seems vague. We hear a couple of names like Google AdSense, SEO, etc. but how does all of that get together? How easy or difficult is the field of online advertising and marketing? Let’s examine some important points regarding online marketing and advertising.
Build and sustain the visibility of your website within the search engines vlflgl you do have a better chance of success. The bottom line is having a strategic marketing idea in position rather than simply seeking to optimize the information.
Online media buying is really a complex field and launching an internet campaign, although may are most often a less expensive option actually gets more complicated as time progresses. Make a media plan first before venturing into this industry.